GA4 UTM fields
| Field | Use |
|---|---|
| utm_source | The platform or referrer, such as newsletter or linkedin. |
| utm_medium | The channel type, such as email, paid-social, cpc, or referral. |
| utm_campaign | The campaign name you want grouped in analytics. |
| utm_content | Optional creative, placement, or link variant. |
| utm_term | Optional keyword or audience term. |